Email Marketer

Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:

  • Follow up with prospects automatically using auto-responders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales professionals working for you around the clock.
  • Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
  • Automate your list management with triggers. Automatically convert leads to prospects when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
  • Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on
    "smart bounce rules", helping keep your deliverability rate high.
  • See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales professionals to qualify their desire to acquire.
  • Solicit and track feedback with surveys. NEW! Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or auto-responders and then blast to your list in minutes.
  • Update your contact list from your website. Using the news letter subscription form on your website, you can update your contact list by a click of a submit button. Website visitors get to subscribe to your newsletters at any time anywhere.

Features for Business Owners

Email Marketing: The Secret to Increased Profits Online

In a survey conducted by the Direct Marketing Association in October 2006, email marketing returned an average of $51 for every $1 spent, beating other online marketing activities - which returned $21, and print - which returned $7.20.

The truth is, it doesn't matter what you sell online - email marketing absolutely must be a part of your sales system. The benefits are simply too good to ignore:

  • Email marketing is more affordable than direct mail, radio or TV and you can have your first campaign up and running within an hour from now.
  • As mentioned above, the average returns generated by a successful email marketing campaign trump any other form of direct response marketing.
  • Emails arrive in your prospects inbox almost immediately. There's no delay and you start seeing real results within hours, sometimes even minutes.
  • Email is a two-way communication. People who receive your email can simply hit the "reply" button and send you feedback and ask questions right away.
  • Your competitors may already be using email marketing to make sales and build customer loyalty.

Webmaster Kenya Email Marketer is email marketing software that provides you with all of the tools you need to generate real profit and build rock-solid customer loyalty using email marketing.

Enterprise Level Features

Webmaster Kenya Email Marketer includes all of the features you'd expect to find in enterprise level email marketing software, but without the expensive price tag:

Build Your Subscriber List

  • Accept new subscribers directly from your web site
  • Add subscribers to your database one at a time
  • Upload your existing subscriber list directly
  • Export your subscriber list at any time

Create Professional Emails

  • Choose from dozens of professional email designs
  • Upload your own images to include in your emails
  • If you can use Microsoft Word you can use Webmaster Kenya Email Marketer
  • Create eye-catching, highly responsive email messages

Send Personalized Messages

  • Address subscribers by their first name
  • Send based on specific criteria such as gender
  • Include subscriber details in your email
  • Include customer preferences in your email

Follow Up Automatically With Autoresponders

  • Put your email marketing on autopilot
  • Send unlimited autoresponders to subscribers
  • Include subscriber details in your autoresponders
  • Build trust in your subscribers and convert them to customers

Segment and Filter Contacts

  • Create segments and group contacts across multiple lists
  • Send an email campaign to a segment
  • See number of active contacts per segment

View Detailed Statistics

  • See who opened your email and when they opened it
  • See who clicked on links in your email and when
  • See how many people subscribe to your list over time
  • Improve your campaigns and find out what works

Webmaster Kenya Email Marketer is Easy to Use

The Webmaster Kenya Email Marketer interface is slick, uncluttered and easy-to-use. For Webmaster Kenya Email Marketer we spent days making sure the layout feels right, so you can jump right in and get started. Without having to read a 200 page manual.

“We have a few people managing our email campaigns but not everyone has the HTML expertise to create a newsletter from scratch. Webmaster Kenya Email Marketer enables our non-technical staff to easily create and send important announcements to our list within minutes.
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Our Clients include: Air Mauritius Kenya, Bornfire Adventures, A&K, Dallago Tours & Safaris, African Paradise Safaris, Black Swan Media Kenya ...

Rock-Solid Stability and Robustness

Webmaster Kenya Email Marketer is one of the most mature email marketing solutions available online. Since its first release in 2003, it has been constantly improved and optimized, and can now flawlessly send hundreds of thousands of emails from a standard shared server setup.

Before the initial released of Webmaster Kenya Email Marketer we spent days rigorously testing it to make sure it could handle even the largest of mailing lists on a standard shared server setup. Our test results and details are shown below.

To prove just how stable and robust Webmaster Kenya Email Marketer is, we ran multiple sending tests before its release. Each test was performed three times, and we took the average results from each test.

The specifications of the testing server:

  • Intel Pentium 4 CPU 2.66GHz
  • 512MB RAM
  • 512MB virtual swap file
  • Light HTTPD 1.4.11
  • PHP 5.0.4
  • MySQL 5.0.15
  • Postfix 2.2 MTA

The specifications of the email message:

  • A HTML-only email
  • Based on the business #1 layout
  • Images were embedded
  • Tracking links was enabled
  • Tracking opens was enabled

* Note: All emails were sent using Webmaster Kenya Email Marketer's scheduled sending feature which uses cron to send emails and doesn't require you to keep your web browser open.

Webmaster Kenya Email Marketer's sending speed was tested and measured up until the outbound email reached the internal mail server.

  1. Database. In our testing we used a slightly optimized version of MySQL 5.0.15. The database is used to store and retrieve the content of the email, as well as the list of email addresses that the message is sent to.
  2. Webmaster Kenya Email Marketer. Obviously we used Webmaster Kenya Email Marketer for all testing. Webmaster Kenya Email Marketer has two sending options: the "popup method" which sends incrementally via a web browser or the "scheduled method" which uses cron and doesn't require your browser to be opened. For our testing we used scheduled sending.
  3. PHP's mail command. Webmaster Kenya Email Marketer's first and foremost job is to create an email message (including HTML, attachments, etc) and send it off to your server's mail transfer agent (MTA). PHP's mail command does just that.
  4. Internal mail server. The internal mail server's job is to make sure each email is sent from your mail server to the recipients mail server.
  5. Recipient mail server. Receives the email originally created by Webmaster Kenya Email Marketer and sent using your internal mail server.

The reason we don't also test points 4 and 5 is because the speed at which the email goes from PHP to the internal mail server to the recipient’s mail server is beyond the control of Webmaster Kenya Email Marketer and can vary greatly depending on hardware specifications, bandwidth, etc.

The results of our test are shown below. As mentioned earlier, each test was performed three times, and we took the average results from those tests.

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